Inviting and managing real estate agents

The Agents screen is your team roster: who is active, how many leads each holds, and who is waiting to be let in.

Inviting a real estate agent

Every agency has a public join link:

app.formule.io/join/your-agency-slug

Replace your-agency-slug with your agency’s name as it appears in your own address bar when you are signed in. Anyone with the link can apply — no login needed. Send it by WhatsApp, put it in a job advert, hand it out at an interview.

The applicant fills in a form covering their experience, the price ranges and areas they work, how they prefer to be contacted, and their social links. When they submit, they see Application Submitted! and the application lands with you.

The link is public

Anyone who has it can apply. It does not let them in — nothing happens until you approve — but do not expect it to stay private once it is out.

Approving applications

A Waiting for approval section appears at the top of the Agents screen whenever somebody is waiting, with a count.

1. Read the application — name, email, and what they filled in.

2. Press Approve. They can now sign in and start receiving leads.

3. Or press Decline.

Approved real estate agents move into the main grid immediately.

Reading the roster

The stats across the top give you Agents, Leads, Ad leads, Added by the team, Leads per agent and Commented as a percentage.

Commented is the number to watch. It is the share of leads with a comment on them — in other words, the share your team has actually worked rather than merely received. A high lead count with a low comment percentage is an agency losing money.

Each real estate agent card shows their photo, name, a Public badge if their profile is live, and their lead count. From it you can:

• View leads — everything assigned to that real estate agent.
• Edit their profile — the pencil icon.
• Open their public profile — the external-link icon.

When a real estate agent leaves

1. Open View leads for that real estate agent.

2. Press Remove all leads at the bottom. Confirm.

   Every lead they held returns to the Unassigned pool — it does not delete anything.

3. Redistribute from the unassigned pool. See Assigning and routing leads.

4. Ask your Formule contact to revoke their access.

Do the reassignment the same day

Leads sitting in an ex-agent’s list are invisible to everyone else and nobody is calling them. This is the single most common way an agency quietly loses a month of pipeline.

Advertising budgets

If your agency has advertising budgets enabled, each real estate agent’s profile carries a Advertising budget card with their ad counts and a history of changes. The figure itself is editable only by super admins, advertisers and finance admins — managers see it read-only.