Frequently asked questions
Access and accounts
Section titled “Access and accounts”How do I get help?
Section titled “How do I get help?”Tap Help. On a computer it is in the bar at the top of every screen; on a phone, open Profile and tap Help & support. A chat opens: the assistant answers straight away from these docs, and when it can’t, it passes your question to the Formule team, who reply in the same chat. If you have left by then, the reply also reaches you by email. See Support.
Can I sign up for Formule myself?
Section titled “Can I sign up for Formule myself?”Yes. Go to app.formule.io/signup and sign up with a code sent to your email, or with Google outside the Instagram and Facebook browsers. Every new account gets a 7-day free trial of the Really plan, with no card needed. See Your first hour.
Agencies with branches, or that want Formule to run their adverts, are set up with the Formule team: book a call. Real estate agents join an existing agency through its join link.
What does Formule cost?
Section titled “What does Formule cost?”- Free: your leads and Really, with a small monthly AI budget.
- Really: €19.99 a month, or €199 a year.
- Pro: €49 a month, with WhatsApp on your own number included.
- WhatsApp add-on: €19 a month, on any plan.
Agency plans are agreed with the Formule team. You see your plan, and change it, under your name at the top right, in Plan & billing.
What happens when my trial ends?
Section titled “What happens when my trial ends?”The account moves to the free plan, unless you chose a plan. Nothing is charged without you choosing one, and your leads and listings stay where they are.
Can I belong to more than one agency?
Section titled “Can I belong to more than one agency?”Yes. You will get a Select a Company card when you sign in.
Who can change my role?
Section titled “Who can change my role?”Only Formule. Managers can approve real estate agents and assign leads, but who is a manager and who is a real estate agent is set for them.
Can I sign in with a password instead of Google?
Section titled “Can I sign in with a password instead of Google?”Yes, if your account has one. The sign-in screen leads with Email me a sign-in code, which works for every account, and Sign in with a password instead is one tap away.
Is there an iPhone app?
Section titled “Is there an iPhone app?”Coming soon to the App Store. Until then Formule works in Safari, and you can add it to your Home Screen. See The iPhone app.
Why can’t I see another real estate agent’s leads?
Section titled “Why can’t I see another real estate agent’s leads?”Because you are a real estate agent. It is not a filter — the data is never sent to your browser.
What is the difference between hiding and deleting?
Section titled “What is the difference between hiding and deleting?”Hiding removes a lead from your view; managers still see it and you can get it back. Deleting is permanent, managers-only, and has no undo.
What happens if I decline a requested lead?
Section titled “What happens if I decline a requested lead?”It returns to the unassigned pool for someone else. Your manager can see it happened.
Can I undo assigning a lead to the wrong real estate agent?
Section titled “Can I undo assigning a lead to the wrong real estate agent?”Yes — assign it to the right one. The lead’s Agent Assignment section keeps the history.
How do I get a lead back from a real estate agent who left?
Section titled “How do I get a lead back from a real estate agent who left?”Open View leads for them and press Remove all leads. Everything returns to the unassigned pool.
Why is a lead’s ID prefixed web-?
Section titled “Why is a lead’s ID prefixed web-?”It came from your website rather than an advert. Web-only leads are kept separately and cannot be offered with Request Assignment.
Listings
Section titled “Listings”Why is my listing not public?
Section titled “Why is my listing not public?”It is a Draft. Edit it and turn on Publish immediately.
Which photo becomes the header image?
Section titled “Which photo becomes the header image?”The first one. It is also the picture used in link previews, so choose it deliberately.
Can I import a listing from another site?
Section titled “Can I import a listing from another site?”Yes — Import from Online Listing in the create dialog. Check what it pulls in.
What is the difference between Property Reference and Property Code?
Section titled “What is the difference between Property Reference and Property Code?”Property Reference is your own internal code and affects nothing. Property Code (Lead Mapping) ties incoming leads to the listing — set it to whatever your adverts call the property.
Really and the assistant
Section titled “Really and the assistant”What is Really?
Section titled “What is Really?”Formule’s AI. You can chat with it in the app — press Ask Really — or on WhatsApp once you link your number from Profile. See Really in the app.
What can it see?
Section titled “What can it see?”Exactly what you can. It runs as you, under the same rules as the app.
Does Really change things without asking?
Section titled “Does Really change things without asking?”In the app, no. Anything that changes your data appears as a card first, and nothing happens until you press Approve. On WhatsApp there are no cards: Really shows you the exact change and waits for your yes.
Can anyone else read my chats with Really?
Section titled “Can anyone else read my chats with Really?”No one in your agency can. Your chats with Really in the app are visible only to you; your manager cannot open them.
Is there a limit to how much I can ask Really?
Section titled “Is there a limit to how much I can ask Really?”Yes, and it depends on your plan: a number of messages a day, which resets at midnight in your agency’s time zone, and a monthly AI budget. See Really in the app. Really on WhatsApp keeps its own limits.
Is there a separate number for my agency?
Section titled “Is there a separate number for my agency?”No — one Really number serves every agency. The link between your WhatsApp number and your Formule account is what identifies you.
Is Really on Telegram?
Section titled “Is Really on Telegram?”Not any more. Telegram was retired in October 2026; Really lives in the app and on WhatsApp.
Can I use Formule from ChatGPT or Claude?
Section titled “Can I use Formule from ChatGPT or Claude?”Yes. Both connect to Formule’s MCP server and work under your permissions. ChatGPT needs a plan with developer mode, and works on the web only. See Connecting ChatGPT and Connecting Claude.
Marketing and billing
Section titled “Marketing and billing”What do credits cost?
Section titled “What do credits cost?”An AI video costs 5 credits, an AI image 1. Your plan gives you a monthly allowance: 40 credits on Really, 150 on Pro, none on the free plan. Agencies can also top up.
Why can’t I use AI video?
Section titled “Why can’t I use AI video?”On a personal agency it needs a paid plan. Agency tenants are never gated.
Can I email a listing to my leads from Formule?
Section titled “Can I email a listing to my leads from Formule?”Not at the moment. Emailing a listing to a list of leads is switched off until you can send from your own mailbox. With WhatsApp connected, you can ask Really to send a published listing to the leads it fits, after you approve the message and the recipients.
Reporting
Section titled “Reporting”Where is the reporting?
Section titled “Where is the reporting?”Profile → Office performance. It is not in the menu. Branch managers and super admins only.
Which number should I actually watch?
Section titled “Which number should I actually watch?”Time to assign and Commented. Lead volume measures your advertising; those two measure your agency.
Can I get the raw data out?
Section titled “Can I get the raw data out?”Yes — the Export menu gives CSVs, including Raw leads.
Is my agency’s data separate from other agencies’?
Section titled “Is my agency’s data separate from other agencies’?”Yes. Separation is enforced in the database itself, not in the interface.
Are the screenshots in this documentation real customer data?
Section titled “Are the screenshots in this documentation real customer data?”No. Every screenshot is captured from an invented agency, Nova Property Group, with synthetic names, properties and numbers.