Campaigns and marketing

Two screens do the work here. Campaigns is where adverts live and where you see what they produced. Marketing is the toolbox for making the creative.

Campaigns

The top half is the Advertising queue — every property submitted for advertising, counted by Draft or in progress, Scheduled, Running and Completed, filterable by status, platform and real estate agent.

Submitting a property to advertise

1. Press Advertise a listing.

2. Property — choose a listing. If you have none, the wizard sends you to Listings first.

3. Options — choose Use my photos (“exactly what’s on the listing”) or Enhance my photos (AI upscale and colour correction, with a note that it adds review time).

4. Preview — see it as a Facebook or Instagram post.

5. Submit — add notes for whoever runs the advert, and send it.

The ad copy is not yours to write here

Final ad copy is written by the team at publish time. What you are submitting is the property, the photos and any notes.

Who can do what: anyone signed in can view and submit. Changing status, budget or order needs an admin or advertiser. Deleting needs an admin. Pushing to Meta needs a super admin or advertiser.

Leads by campaign

The bottom half groups your leads by the campaign that produced them, sortable by Lead Count or Recent Activity. Each card shows the lead count, the last activity and the top agent, and its menu offers View leads.

If a campaign is not yet tied to a property, use Link to Landing Page to connect it to a listing. Do this — it is what makes cost-per-lead answerable.

Campaigns are matched by name

A campaign card exists for every distinct property name on your leads. If your adverts name a property differently from your listing, you get two cards for one property. Fix it with Property Code (Lead Mapping) on the listing.

Marketing

Marketing is one flow, left to right: Brand, Create, Plan & post and Results. One step is open at a time and the step is in the address, so a link, the back button and a reload all land where you were.

Brand

Paste your agency’s website (and its social profiles, if you like) and press Read my brand. Formule reads the site and proposes your logo, colours, fonts, tone of voice and audience. Check it over, change anything, and press Save my brand. From then on Really writes in your agency’s voice, and the makers use your colours and logo.

Only your agency’s admins change the brand. Everyone can add photos of themselves (for videos and posters with you in them) and other material such as brochures and past posts. A photo of you is added only by you, and you can take it out of generation at any time.

Create

Every maker in one place, grouped by what it makes:

• Video: Listing reel (a vertical reel from a listing’s photos), Video of you (you present a listing on camera, with a script written for you) and Bring a photo to life (one photo becomes a short video).
• Photos: Stage or restyle a room (furnish, renovate, day to dusk) and Furnish a floor plan.
• Posts and pages: Listing poster (a branded poster with the listing, your photo and contact details) and Landing page (landing pages come from listings: publish a listing and its page exists).

The line at the top shows the credits you have left this month, with a link to Plan & credits. AI video costs 5 credits; an AI image costs 1. Everything you make lands in Your creations, under Videos and Images, to download, post or delete.

Plan & post

Your agency’s admins connect its accounts here once: Facebook Page, Instagram, LinkedIn, TikTok, YouTube, Google Business Profile, X and Threads, one of each. You sign in on each network’s own screen, which shows the partner app Formule posts through. Posting comes with the Really and Pro plans and with agency plans; on the free plan or the free trial, this is where you upgrade.

Then go through your latest creations, one card at a time: swipe right (or press the right arrow) to keep one, left to pass. For admins, keeping a card opens the post: pick the accounts, write the caption, post now or schedule it. Write a post starts one from scratch, and a published listing’s menu has Post on social. You can also ask Really to post. For agents, keeping a card downloads it so you can post it from your phone.

Results

What you made in the last 30 days and what each post did: reach, likes, comments and clicks. The networks report figures a few hours after posting.

Paid plan, solo real estate agents only

On a personal agency, AI video and AI images need a paid plan: the makers show what the plan includes instead. Agency tenants are never gated. Submitting a property to advertise is for agencies set up with the Formule team, so a personal agency has no Campaigns screen.

Send a listing to your leads

Emailing a published listing to a list of leads from Marketing is switched off for now, until agents can send from their own mailbox.

With WhatsApp connected, you can ask Really to send a published listing to the leads it fits. Really shows the message and the recipients on a card, and nothing is sent until you approve it.