Campaigns and marketing

Two screens do the work here. Campaigns is where adverts live and where you see what they produced. Marketing is the toolbox for making the creative.

Campaigns

The top half is the Advertising Queue — every property submitted for advertising, counted by Draft / In Working, Scheduled, Running and Completed, filterable by status, platform and agent.

Submitting a property to advertise

1. Press Add Property to Advertise.

2. Property — choose a listing. If you have none, the wizard sends you to Listings first.

3. Options — choose Use my photos (“exactly what’s on the listing”) or Enhance my photos (AI upscale and colour correction, with a note that it adds review time).

4. Preview — see it as a Facebook or Instagram post.

5. Submit — add notes for whoever runs the advert, and send it.

The ad copy is not yours to write here

Final ad copy is written by the team at publish time. What you are submitting is the property, the photos and any notes.

Who can do what: anyone signed in can view and submit. Changing status, budget or order needs an admin or advertiser. Deleting needs an admin. Pushing to Meta needs a super admin or advertiser.

Leads by campaign

The bottom half groups your leads by the campaign that produced them, sortable by Lead Count or Recent Activity. Each card shows the lead count, the last activity and the top agent, and its menu offers View Leads.

If a campaign is not yet tied to a property, use Link to Landing Page to connect it to a listing. Do this — it is what makes cost-per-lead answerable.

Campaigns are matched by name

A campaign card exists for every distinct property name on your leads. If your adverts name a property differently from your listing, you get two cards for one property. Fix it with Property Code (Lead Mapping) on the listing.

The Marketing Center

Across the top: your Listings count and your Credits balance, with the monthly allowance. AI video costs 5 credits; an AI image costs 1.

Landing Page

Landing pages come from listings — there is no separate builder. The card tells you how many listings you have and sends you to Manage Listings. Publish a listing and its page exists.

AI Video

Create Talking-Head Video, Create Listing Reel, or a free-form Generate Video. The generator offers a source image or video, style presets or a custom prompt, an aspect ratio (16:9, 9:16 for reels, 1:1, 4:5) and a duration of 4, 6 or 8 seconds.

AI Images

Three tools:

• Photo Transformer — virtual staging, day-to-night, renovations.
• Floor Plan Furnisher — puts furniture on an architectural floor plan in a chosen style.
• Listing Poster — a branded advert poster with your photo, contact details and agency logo.

A generated image can be handed straight to the video tool.

Everything you make lands in My Creations, under Videos and Images.

Paid plan, solo agents only

On a personal agency, AI video, AI images and submitting a property to advertise need a paid plan. Agency tenants are never gated.

Send a listing to your leads

Email a published listing to a filtered set of leads. Available to super admins, and to admins, company admins and advertisers on the agency.

1. Pick a published listing.

2. Filter and select leads — by source (advert or web-only), status, agent and preferred location. You get a table of who will receive it.

3. Compose & send — set the reply-to address, a subject, and an optional intro message. {{lead_name}} inserts each recipient’s name. The listing’s image, title, location, price and a View Property button are appended for you.

4. Press Send Test to Me first. Always. Then Send Blast and confirm.

This is a real email to real people

Check the reply-to address and send yourself the test. Formule warns you above 100 recipients. A blast cannot be recalled.